Article submitted by Carl Hanke, Field Director, Last Frontier Council, Oklahoma City

Fall Recruiting has never been more important to the success of our units, districts and councils as it is now. While states are starting to open back up on a limited basis through phases, it becomes vital that we honor our motto of “Be Prepared.” Planning and executing membership efforts this fall is no exception.

The first step is to set a goal that is meaningful, will get volunteers engaged in making a significant impact, and is attainable if normal membership operations are not able to occur. Next, through meeting with key volunteers and fellow professionals, brainstorm steps needed to achieve the goal. Finally, an action list is developed, and actions are assigned to the key stakeholders (Professionals, District Membership Committee, Unit Leaders) to execute these new strategies. 

One of the many things that the COVID-19 pandemic has helped us realize is the need to be innovative and agile in our daily operations. Additionally, these projects may be continued in future membership efforts. Here are some of the additional efforts we are running with in Oklahoma City:

  • Hosting Drive-Thru Sign-Up Events. If schools do not allow us to use the cafeteria due to cleaning policies, have a drive-thru sign-up in the parking lot.
  • Ensuring That Every Den Is At Full Strength. Every Cub Scout Den should have at least 10 youth and 2 adult leaders.
  • Making Videos To Use as Digital School Talks/Sign-Ups. If we are not allowed to visit students in classrooms or assemblies, videos can be used to reach them.
  • Setting Up New Cub Scout Dens in Underserved Communities. Partner with neighborhood associations to start new dens in areas where we don’t already have units.
  • Partnering with Online Schools.
  • Running a “Digital Blitz Week” for New Units.
  • Partnering With Other Digital Events to Promote Scouting. Use other youth activities that hold online meetings to promote Scouting.

The possibilities are limitless in our unique area of service. Hopefully, these help our units, districts, and councils become wildly successful, but there might be a few that don’t pan out the way that we think. We are all challenged to find new ways of recruiting youth, and it is our responsibility to make everything come together to result in membership growth.

Scouting Wire would like to thank Carl for submitting this article. 

Article submitted by Sean Fogle, Field Director, Connecticut Rivers Council

In our current turbulent times, certain catchphrases are ever present. We constantly hear about the “new normal,” “due diligence,” “social distancing,” and “out of abundance of caution.” One phrase for us in our movement that has not changed is “if you build it, he will come!” The corny catchphrase from the well known 1989 film Field of Dreams still rings true today.

As we all plan out our strategies over the next four months and retrofit our programs to our current situation, we will have wins and losses. In the Connecticut Rivers Council, we have run no less than a dozen virtual program initiatives over the past two months. Some of them weren’t as successful as we’d hoped, but many of them have received a high level of engagement from our families. The common denominators from our more successful programs can be summed up in a Letterman-style Top Seven list.

  1. Be Genuine: A lot of other organizations are also pivoting to compete for a family’s time. It is important to stay genuine to Scouting’s programs. Our Virtual Camporee that took place in late April had more than 24,000 views and a reach of more than 72,000, just on our council’s Facebook page. How did we do it? We kept the program as close to the real thing as possible and supplemented family programs with our content. We had an event guide, camp staff raising flags, opening prayer, songs at meal times, unit-provided video demonstrations, cooking contests, a popcorn craft competition, interviews with subject matter experts like family medical practitioners, an entomologist (bug expert), special guests, and more. See all of our videos from the Virtual Camporee here.
  2.  Stay Active: From fundraisers to NOVA classes, it is important to keep producing content, despite the risk of a big swing and a miss. We should not be afraid to make mistakes in coming up with something that may not work. With the costs mitigated, even a failed program idea is not bad a thing. Potential new program elements could come out of all our virtual programming now, and that is very exciting. 
  3. Collaborate: Our Director of Support Service, Mike Brown, first initiated a specialized think tank we affectionately call the “stink tank.” A virtual meeting of the minds. Every idea that we have had came from this meeting. We make a point to meet once a week to discuss future strategies and activities. It is a low-pressure water cooler type discussion that has paid off with big dividends. We have now started to cherry pick other professionals from the national office and other councils who we see doing great things, and we share ideas.
  4. Communicate: With everything on high alert, it is an essential business practice to communicate early and often about anything you are doing. It is important to communicate across all levels with a consistent message on all your platforms to your stakeholders. Emails, Facebook, online meetings, and wherever you can get in front of people. Know what programs you are offering and distribute that material early and often. This has been very beneficial for external audiences to see all the good we are doing through Scouting, as well. We send out specific messaging in press releases. through our media list, and those press releases have gotten picked up every time by a media outlet. You can see examples of our press releases here and here
  5. Make Content Relevant: Our families at home are suffering in unseen ways. Providing relevant content into their homes and at their own pace is key. Everything we have done has been designed around healthy living tips or ways to make life at home more enjoyable. For instance, we interviewed a professional board game designer on his favorite games to play, and we encouraged a family game night to get away from the electronics. It is important to also make it fun through the whole process. Our virtual summer camp introduced in early May is called Camp Kinda-Like-A. We have a nice theme song and all marketing for it has been light and fun. We have a couple hundred kids signed up for it already. You can watch our Spirit Week videos here
  6. Be Prepared: In Connecticut, due to concerns about the pandemic, the state government has prohibited overnight camping and has placed restrictions around day camp. While we were prepared well ahead of time for our camping season, when we were forced to cancel our original plans, we had already developed a solid alternative plan as a contingency. I give a lot of credit to our camp team that had to close all our operations but also simultaneously opened up another another option for our Scouting families to provide complete programs, partner with other councils, and even stand up a virtual trading post. Check out the website for Camp Kinda-Like-A here
  7. Use your Resources: For all our programs, we really tried to involve as many people as we could. I have personally asked college friends who are now doctors, my former den mates who have interesting careers, and other local institutions to partner on creating virtual content. A huge success for us has come from local sports teams, museums, and organizations that have not partnered with us in a long time but who are now willing to partner. It’s been great residual marketing for us locally because museums have gone live on their pages to run program for our Scouts. On top of that, our normal avenue for program delivery is still available. Our volunteers are doing amazing things out there still, sharing program content on platforms like Zoom and Facebook Live. They bring virtual den meetings, NOVA programs, merit badges, trainings, and more to our audiences. We have also been the beneficiary of specialized videos from the national high adventure bases that have gone live exclusively for us. We are constantly on the lookout to see what other councils and other organizations are doing. Quoting Pablo Picasso, “Good artists copy. Great artists steal.” I personally follow 75 councils’ social media accounts, and I make a point to look at all of them weekly. I really admire a lot of their virtual programs, and I encourage them to “steal” ideas from us, as well!

Our roadmap for virtual programs is being forged now. We are constantly tinkering and coming up with a variety of initiatives for all of our youth and adults. On behalf of the Connecticut Rivers Council “Stink Tank,” thanks for doing all sorts of great virtual programming out there, and I hope that these suggestions help.

We must build it, and they will come, but we have to build it so they stay, as well.

Scouting Wire would like to thank Sean for submitting this article.

Terrence Hamilton, Scout Executive, Gulf Stream Council

Scouting Wire regularly takes a look at how Scouting families across the country observe a variety of different holidays and support fellow unit members in their own holiday observances. Join us as Terrence Hamilton, Scout Executive of the Gulf Stream Council, shares his unique perspective on the importance of Juneteenth. 

Scouting Wire: For those who may not be familiar with Juneteenth, can you please tell us a little about the holiday?

Terrence Hamilton: Juneteenth has traditionally been celebrated by most Black families and Black communities that have deep family roots in the state of Texas. It is historical because, on this day in 1865, enslaved Blacks in Texas received news that the war was over, and they were now free people. It is important to note that this occurred two-and-a-half years after the signing of President Lincoln’s Emancipation Proclamation on January 1, 1863. As the newly freed Blacks left Texas, they annually chose to celebrate their freedom in their new state of residence.

This day in Black history was not mentioned in most history books but has gained in popularity since the onset of the Internet. Nationally, and now globally, this day symbolizes and commemorates the true end of slavery.

Initially, celebratory events were confined to Black communities. They included BBQ, soul food dishes, games, rodeos, and prayer. Today, the focus of Juneteenth has shifted somewhat. While celebrations in the traditional sense still happen, they are now paired with events that seek to develop a deeper knowledge of Black history and culture. There is also an additional focus on self-development and self-improvement.

SW: Do you know Scouts who have any Scouting traditions connected to this holiday, and, if so, can you please tell us about that?

TH: No, but I am sure some exists. As Scouts, we seek to understand different cultures. In doing so, we gain respect and appreciation for others who may not look like us or share the same beliefs.

SW: For Scout units that may have members who celebrate Juneteenth, what are some considerations and ways these Scout units can show support for their fellow Scouts who observe this holiday?

TH: Learn more by visiting a Juneteenth community event near you, or search for a virtual celebration. There are many great virtual options online.

Special thanks to Terrence Hamilton, Scout Executive of the Gulf Stream Council, for sharing this with Scouting Wire. 

Please join us as we congratulate Mark Manchester, who will serve as Scout executive of the South Georgia Council in Valdosta, Georgia, effective July 1, 2020.

Mark began his Scouting career in 1992 as a district executive at the Greater Yosemite Council in Modesto, California. He moved on to become the development director of the Cascade Pacific Council in Portland, Oregon, and then assistant Scout executive of the Crater Lake Council in Medford, Oregon.

Mark is an Eagle Scout, a Vigil Honor member of the Order of the Arrow, and a Paul Harris Fellow who enjoys fishing, hiking, cooking, and adventures with his family.

Mark and his wife, Gretchen, have one daughter, Cameron, who is the joy of their lives.

In the comments below, please help us welcome Mark to his new role in Scouting as he joins in partnership with the volunteers and staff of the South Georgia Council to deliver quality Scouting experiences to the young people of the communities they serve.

Dear Scouting family, 

As our country reckons with racial injustice, we all must consider our role and our failures and commit to meaningful action.

The twelve points of the Scout Law that define a Scout are all important, but at this moment, we are called on to be brave. Brave means taking action because it is the right thing to do and being an upstander even when it may prompt criticism from some. We realize we have not been as brave as we should have been because, as Scouts, we must always stand for what is right and take action when the situation demands it.

There is no place for racism – not in Scouting and not in our communities. Racism will not be tolerated.

We condemn the murders of George Floyd, Ahmaud Arbery, Breonna Taylor and all those who are not named but are equally important. We hear the anguish, feel the heartbreak, and join the country’s resolve to do better.

The Boy Scouts of America stands with Black families and the Black community because we believe that Black Lives Matter. This is not a political issue; it is a human rights issue and one we all have a duty to address. That is why, as an organization, we commit to:

  • Introducing a specific diversity and inclusion merit badge that will be required for the rank of Eagle Scout. It will build on components within existing merit badges, including the American Cultures and Citizenship in the Community merit badges, which require Scouts to learn about and engage with other groups and cultures to increase understanding and spur positive action.
  • Reviewing every element of our programs to ensure diversity and inclusion are engrained at every level for participants and volunteers by applying a standard that promotes racial equality and denounces racism, discrimination, inequality and injustice.
  • Requiring diversity and inclusion training for all BSA employees starting July 1 and taking immediate action toward introducing a version for volunteers in the coming months.
  • Conducting a review of property names, events and insignia, in partnership with local councils, to build on and enhance the organization’s nearly 30-year ban on use of the Confederate flag and to ensure that symbols of oppression are not in use today or in the future.

These are our next steps but certainly not our last.

We will also continue to listen more, learn more and do more to promote a culture in which every person feels that they belong, are respected, and are valued in Scouting, in their community, and across America.

As a movement, we are committed to working together with our employees, volunteers, youth members, and communities so we can all become a better version of ourselves and continue to prepare young people to become the leaders of character our communities and our country need to heal and grow.

Yours in Scouting,

The Boy Scouts of America, National Executive Committee

Dan Ownby – National Chair

Roger Mosby – President and CEO

Scott Sorrels – National Commissioner

Devang Desai

Jack Furst

Skip Oppenheimer

Nathan Rosenberg

Alison Schuler

Michael Sears

Thear Suzuki

Brad Tilden

Jim Turley

Tuesday, 02 June 2020 17:15

Becoming the Best Version of Ourselves

Scouting is about character and leadership.

The Scout Oath and Law – our very foundation – call for helpfulness, bravery, common courtesy, and respect among all people. Our values call us to stand up to injustice, as we strive to help other people at all times.

The Scouting movement recognizes and celebrates that the attributes that make us different actually draw us together as Scouts, citizens, and human beings. We refuse to accept violence or injustice toward another human being.

As Scouts, we recognize that much work remains to be done. We are committed to empathy, compassion, and to meaningfully improve. Scouting teaches young people to come together to find peaceful solutions, to work to become the best versions of themselves, and to create a better world.

Information updated on 6/1/2020.

Over the last few months, we have seen the Scouting community come together, even while physically apart, to bring solutions, relief and comfort to those in need. From making masks to supporting food banks, Scouting has been a vital partner for communities across the country.

The value of Scouting is undeniable for those within the program and the greater public, and we are committed to continuing to offer this unmatched opportunity to young people and families nationwide.

The Boy Scouts of America (BSA) has worked to keep the membership fee as low as possible. Unfortunately, operating costs have continued to rise and COVID-19 has compounded the need to increase the fee to maintain the program.

To ensure we have the resources to fulfill the promise of Scouting, the updated national membership fee is

  • $66 for Cub Scouts, Scouts BSA, Venturing and Sea Scouts participants
  • $42 for Exploring participants
  • $30 for council-paid memberships
  • $42 for all adult volunteers (includes cost of background check)
  • $75 for a unit charter fee

The membership fees will take effect August 1, 2020, for new members in the 2020-2021 program year. For renewing members, the new fee will take effect on October 1, 2020. The updated unit charter fee will take effect August 1, 2020, for all new and rechartering units.

Starting August 1, 2020, there will also be a one-time $25 joining fee for new program participants in Cub Scouts, Scouts BSA, Venturing and Sea Scouts; however, there is no joining fee for Exploring participants, participants previously registered in any BSA program, those transferring from one program to another, council-paid memberships, or adult volunteers.

The national membership fee helps pay for the cost of essential services, including program resources, liability insurance for those participating in approved Scouting activities, youth protection and other local council resources.

National BSA will also continue to develop and improve resources that support our volunteers and youth members through online registration, Scoutbook, and national initiatives that bring us all together like the National Camp-In and the Scout Salute partnership with the U.S. Department of Veterans Affairs.

Across the country and in each of our communities, we know that Scouting remains one of the most valuable investments we can make in young men and women today so they can become the leaders we will turn to tomorrow.

Our dedicated volunteers, staff, and Scouting families make this possible. Thank you for continuing to support one of the most valuable opportunities available to young people today.

FAQ

Q:        Why are the fees increasing?

A:         The national annual membership fee is increasing by $6, about 50 cents per month, because the costs associated with Scouting, including the cost of liability insurance, continue to increase and the organization is not able to subsidize the increased costs as it had in the past.

Q:        When will this increase take effect?

A:         The updated membership fees will take effect August 1, 2020, for new members in the 2020-2021 program year. For renewing members, the new fees will take effect on October 1, 2020.

Q:        Is Scouting still a good value?

A:         Absolutely! While most extracurricular activities are seasonal, Scouting is a year-round program that remains one of the most valuable investments we can make to support young men and women today so they can become the leaders we will turn to tomorrow. For most of our participants, the new national membership fee amounts to $5.50 a month, which is an enormous value when you consider that many seasonal extracurricular activities often start at $100 for programs that last a few weeks.

Q:        Does the fee increase apply to council-paid memberships?

A:        Council-paid memberships will be $30 annually for youth members in fully funded council-paid units for low-income communities.

Q:        What will the money be used for?

A:         The annual national membership fee and new-member joining fee help pay for the cost of essential services, including program resources, liability insurance for those participating in approved Scouting activities, youth protection and other local council resources.

Q:        Is this increase being implemented to cover the cost of the additional background checks?

A:         While the cost of background checks is paid for by the national organization, that is not the driver of this increase.

Q:        Will membership fees go toward funding a victims compensation trust?

A:         No. The national annual membership fee and the new-member joining fee will help pay for the cost of essential services, including program resources, liability insurance for those participating in approved Scouting activities, youth protection and other local council resources.

Q:        What measures has the national organization taken to offset its financial challenges?

A:         In addition to ongoing efforts to streamline and simplify the organization, the national organization has taken a number of steps to address its financial challenges, which include recent furloughs and three rounds of reductions over the past year. These were in addition to ongoing consolidation of departments and elimination of some significant vendors for the most effective utilization of resources in support of Scouting. 

Q:        In addition to the national membership fee, my council is implementing a council fee. Is that allowed?

A:         Starting August 1, 2020, councils can also choose to charge a fee up to, but no more than, the national membership fee – up to $66 for participants in Cub Scouts, Scouts BSA, Venturing and Sea Scouts; up to $42 for participants in Exploring and up to $42 for adult members. The council fee can include local insurance costs (i.e., accident, property, etc.), as well as the cost to administer unique local programming. Units can continue to assess activity fees.

Q:        Will the national membership fee continue to increase?

A:         Although no decision about future increases has been made, the cost of operating our organization and services increases every year. Should it be necessary to increase fees in the future, the National Executive Board of the Boy Scouts of America has agreed to evaluate the needs and make such decisions, whenever possible, at the National Annual Meeting so that decisions can be announced with as much lead time as possible to allow councils and units to plan accordingly. 

Congratulations to Robert Garrett as Scout executive of the Shenandoah Area Council in Winchester, Virginia, effective July 1, 2020.

Robert began his Scouting career in 1998 as a district executive at the Atlanta Area Council in Atlanta, Georgia. He moved on to become the program director at the Daniel Boone Council in Asheville, North Carolina, and then the outdoor programs and facilities director for the Three Harbors Council in Milwaukee, Wisconsin. He later returned to the Daniel Boone Council, where he has since served as the assistant Scout executive.

Robert is an Eagle Scout and Vigil Honor member of the Order of the Arrow who enjoys woodworking, reading, and hiking.

Robert and his wife, Michelle, have four children: Matthew (Venturing), Benjamin (Scouts BSA), and Katherine and William (Cub Scouts).

Please join us in congratulating Robert in the comments below as he joins in partnership with the volunteers and staff of the Shenandoah Area Council to deliver quality Scouting experiences to the young people of the communities they serve.

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