The National Service Center is offering up an additional two weeks for councils to activate on the Scout Me In Influencer Campaign. This means councils now have until November 15, 2018 to reach out to an influencer and request that they wear the neckerchief and share on social media. Even if you haven’t reached out to one influencer at this point, 2 weeks is plenty of time to engage an influencer before the campaign ends.

FAQ

What is an Influencer and who should receive a neckerchief?

An influencer is anyone with influence and an audience! This means you can reach out to bloggers, local leaders, social media stars (even pets!), celebrities, etc. They don’t necessarily need to be volunteers or council representatives, they just need to support Scouting. And let’s not forget that we want to speak to an audience outside of our existing Scouting community. We want prospective parents to see these posts who might not usually see this type of content. Influencers who plan to wear the neckerchief and use the hashtag #ScoutMeIn are the intended audience to receive the neckerchief.

What do councils do with the influencer’s social media post?

When your influencer posts on social media, please engage with that post (using council social handles) to show your appreciation! Like/comment/reply to let them know you’ve seen it. (Plus, the more engagement a post receives increases the chances of higher reach!) Re-share the social post on your councils owned social properties. Once your social media post is live, share the link in Scout Me In Influencer Campaign workplace group or email us the link at This email address is being protected from spambots. You need JavaScript enabled to view it.. This will ensure that we don’t miss it!

How do we share on social media?

When your council re-shares your influencer’s post, please tag Boy Scouts of America in your social media posts. This means on Facebook that’s Boy Scouts of America, Twitter is @BoyScouts and Instagram is @boyscoutsofamerica. And of course, incorporate the hashtag #ScoutMeIn. 

And Don’t Forget…

By definition, influencers have influence on others, so the larger their audience (followers/fans/etc), the more impactful the influencer. The BSA will be looking at the likes/comments/followers of council influencers to determine how that influencer helped build brand awareness for Scouting and the #ScoutMeIn campaign.

Your council could win big! The BSA is offering five $2,000 prizes (one for each class of council) and up to $20,000 to be distributed among the top three councils whose influencers can elevate the visibility and support for Scouting nationwide.

If your council hasn’t already received its free neckerchief, please reach out to This email address is being protected from spambots. You need JavaScript enabled to view it. ASAP and we will get one to you. If you have already received your free neckerchief, but would like to order more, please call BSA Supply Customer Service at 800-323-0736 (M-F, 8am-7pm Eastern) to place an order.


Trailblazing families with daughters are signing up by the thousands to join Cub Scouts this year, and people are beginning to notice in a major way.

Recently, Romper took a minute to talk with two girls about why they love being in Cub Scouts. It’s always a big deal when a media outlet takes time to cover great Scouting stories, but what makes this an even bigger deal is that Romper is a key member of the Bustle Digital Group, the largest premium publisher reaching millennial women. The group’s outlets collectively boast a readership of more than 80 million people every month. 

Romper reporter Gillian Walters talked with Michaela, a Scout from the Michigan Crossroads Council, and MaKayla, a Scout from the Grand Canyon Council. In addition to the similarity in their names, these two girls also have similar goals to one day earn the celebrated Eagle Scout rank. Both girls are part of the many families that have joined Scouting over the past few months. 

Michaela has Eagle Scout brothers and knows the leadership value of participating in Scouting. 

“I want to be one of the first girls to earn an Eagle Scout title,” Michaela told Romper. “And when I earn my Eagle, it will help me in a lot of ways. My brother actually got a full scholarship and he had a rank up in the military because of the things he learned becoming an Eagle Scout. It’s also good for a leadership job because it shows that you’re a good leader and a good member of your community.”

MaKayla explained to Romper that she really enjoyed the opportunity to spend time camping with family and that was a big part of the draw to join.

“I really like camping with my dad,” she said. “And then we had family camp last weekend. Me and my dad my planned all of our meals together, and I really enjoyed that.” 

Both girls are also really excited by the opportunity to spread the word about Scouting to others who might wonder what it’s all about. 

MaKayla shared these words of advice to any girl who is considering joining: “I’d say keep going because it’s a lot of fun. You get to learn a bunch of different skills that you can use.”

When Romper asked for Michaela’s thoughts on why other girls should join, she said, “I would probably tell them that they should try it out to see if they like it, because there are lots of fun things to do. You can do shooting, swimming, camping, bouldering … it’s just super fun.”

For more on the Scouts from these trailblazing families, be sure to check out the full story in Romper, which also shared a look at the “Welcome to the Cub” video and “Scout Me In” supporter Tanya Acker, a Judge on CBS Television show Hot Bench.

I love Scouting because it helps us become better humans. Be a Scout! ⭐️#ScoutMeIn#BoyScouts@BSAwestLApic.twitter.com/bomsEXjeg1

— Tanya Acker (@tanyaacker) October 16, 2018

If you know a family with girls or boys who are interested in joining Scouting, be sure to let them know it’s never too late to get involved. Scouting is even more fun with friends! Be sure to share www.beascout.org with someone you know.  

Congratulations to Andy Price, who will serve as Scout executive of the Grand Canyon Council in Phoenix, Arizona, effective November 9, 2018.

Andy began his Scouting career as an exploring executive at the Northeast Georgia Council in Athens, Georgia. After also serving as a district executive and field director at the council, he was promoted to assistant Scout executive of Chattahoochee Council in Columbus, Georgia. He later returned to the Northeast Georgia Council to serve as the director of field service. In 2010, he was selected to be the Scout executive of Golden Spread Council in Amarillo, Texas. Most recently, he has served as deputy Scout executive and chief operating officer of Circle Ten Council in Dallas, Texas.

Andy is an Eagle Scout who enjoys many sporting pursuits. He and his wife Renée look forward to this new challenge.

In the comments below, please join us as we welcome Andy to his new role in Scouting as he partners with the volunteers and staff of the Grand Canyon Council to deliver life-changing Scouting experiences to the young people of the communities they serve.

The BSA has a proven track record of shaping young people into leaders of outstanding character – people who understand the meaning of accountability and the importance of servant leadership. On #GivingTuesday, November 27, 2018, we’re asking our communities to help us continue that record by supporting Scouting and we’ve created a toolbox or resources to bolster your local efforts. 

What Is #GivingTuesday?

#GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Observed on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.

Your #GivingTuesday Toolkit

First, share this post to ensure everyone on your Scouting team is up to speed with what’s available. Then, head over to the Brand Center and download all of this year’s goodies.

Social Media Outreach

Be sure to use hashtags #GivingTuesday and #ScoutMeIn, in all of your campaign communications and social media posts. To see how your council can utilize these hashtags to promote the big day, check out some suggested tweets and Facebook posts below. Councils are encouraged to send out tweets and posts in the days leading up to and especially on #GivingTuesday.

Sample Tweets

  • Save the date! Nov. 27 is #GivingTuesday! Support [Local Council Name] and make an impact on young people in your community! #ScoutMeIn
  • Today is #GivingTuesday! Help support all the good that local Scouting does to build young people of character. #ScoutMeIn [local council giving page link]
  • Join us on this #GivingTuesday to support Scouts who are making a difference in our communities! #ScoutMeIn [local council giving page link]
  • Thank you for making a difference by supporting Scouting on this #GivingTuesday! #ScoutMeIn [local council giving page link]

Sample Facebook Posts

  • This Nov. 27 is #GivingTuesday! Support [Local Council Name] and make an impact on youth in your community! #ScoutMeIn www.beascout.org
  • When you support Scouting in [Your Geography] on this #GivingTuesday, you’re helping build the next generation of leaders of character. #ScoutMeIn [local council giving page link]
  • For #GivingTuesday, people have joined together to support [Local Council Name]. Thank you for your support to make Scouting possible in our community! #ScoutMeIn [local council giving page link]
  • By supporting [Local Council Name] on this #GivingTuesday, you help young people grow to become citizens who are trustworthy, loyal, helpful, friendly, courteous, kind, obedient, cheerful, thrifty, brave, clean, and reverent. Thank you! #ScoutMeIn [local council giving page link]

Visual Assets and Email Templates

Your #GivingTuesday toolkit wouldn’t be complete without the visuals! Use the banner images located in the BSA Brand Center  in your social media and communication efforts. Pair them up with some of the suggested social media messages above or craft your own combinations to encourage supporting the BSA on this important day of giving. 

We’ve also created dedicated #GivingTuesday e-mail templates you can use to reach out to key audiences locally. Those templates can be found in the #GivingTuesday email folder on the BSA Brand Center.

The Landing Page

And last, but certainly not least, encourage parents and Scouters to share the BSA’s #GivingTuesday landing page in all promotions: http://www.scouting.org/giving-tuesday. All contributions gifted through the landing page will go toward making this year’s #GivingTuesday the most impactful yet!

Got Questions?

If you need further assistance with ideas on how to promote the nation’s largest day of giving, please contact Michaela Monson, e-Funding Digital Marketing Strategy Specialist at This email address is being protected from spambots. You need JavaScript enabled to view it. or 972-580-7860. And tell us in the comments below, how do you plan to share the story of Scouting on #GivingTuesday?

 

 

 

 

Please join us as we congratulate Tom Jansen as Scout executive of Transatlantic Council in Brussels, Belgium effective November 1, 2018.

After serving as a Peace Corps forester in Burkina Faso, Tom began his Scouting career as an associate district executive at National Capital Area Council, where he also served as district executive, senior district executive, and senior district executive m/p. He served as a senior district executive at Transatlantic Council in Naples, Italy and district director and field director in Baltimore Area Council. 

He was Scout executive in Greenwich, Connecticut before moving to the National Service Center where he served as senior professional development specialist with the Center for Professional Development and ScoutingU, team leader for Strategy, and team leader for IT Communications.

Tom is an Eagle Scout and Vigil Honor member of the Order of the Arrow. He enjoys traveling, writing, reading, and spending time with his family to include their cocker spaniel Cassee. Tom and his wife Carol have a son Brandon, who is married to Karen and serving in the U.S. Army. 

In the comments below, help us welcome Tom to his new role in Scouting as he joins in partnership with the volunteers and staff of the Transatlantic Council to deliver unparalleled Scouting to the young people of the communities they serve.

The Scout Me In Influencer campaign is in full swing, and the National Service Center is excited to see how councils across the country are building and strengthening relationships with influencers across the country! To help you rev up your efforts, we’re sharing a few need-to-know details, best practices, and outreach tips to keep the momentum going through this month.

To recap, we are encouraging councils to reach out to influencers and request that they wear the “Scout Me In” neckerchief and post a video or photo to social media using #ScoutMeIn and a few words to express their support of Scouting. The BSA is offering five $2,000 prizes (one for each class of council) and up to $20,000 to be distributed among the top three councils whose influencers can elevate the visibility and support for Scouting nationwide. If you haven’t received your first free neckerchief yet, please reach out to This email address is being protected from spambots. You need JavaScript enabled to view it.. If you would like to make additional orders, you may purchase using this form.

Why You Need to Engage Influencers Now

The deadline for influencers to post on social media for the campaign is November 1, 2018. This means councils should be reaching out to influencers well before this date to give influencers plenty of time to create their content and share on social media. We are in the midst of an exciting recruiting season and reaching out to bloggers with new and unique audiences could be an excellent way to reach families you might not typically reach!

And don’t forget, influencers aren’t just celebrities! Influencers are anyone with a sphere of influence with a social media following – parents, business leaders, bloggers, community leaders, etc. Ultimately the goal is to share Scouting with a wider audience, and influencers help to make that possible by sharing their Scouting story with an audience that might not usually see it.

As an added resource for councils, Scout executives, marketing staff, or anyone who is helping with local influencer efforts is welcome to join the Workplace Scout Me In Influencer Campaign group. In that group, members can ask questions, get support, share successes, offer insight, and speak directly with the Communications team at the National Service Center for any campaign needs. Feel free to join that group and invite coworkers who would also benefit. 

5 Tips to Remember When You Reach Out to Influencers

1. Identify the Right Target

Identifying your influencer accurately is the most important step – this will help with future success with the influencer. Make sure to vet the influencer with internal questions like…

  • How does this person have a relationship with Scouting?
  • Do they have kids in the Cub Scouting age range?
  • Does their channel audience meet your audience?
  • Could this person or partnership be seen as a detractor to your audience? What’s the risk of engagement?

2. Develop a Friendship

The best organic influencers are your most engaged followers. Keep an eye out for influential fans and give them a follow! As you conduct daily community management, try to build a genuine relationship between the brand and the influencer by commenting on relevant posts, sending likes and helping them with any product questions. Informal and personalized interaction will do wonders for growing a fan base. 

3. Share the Love

When reaching out to an organic influencer, compliment their social presence in a personalized way. (Yesterday’s caption was hilarious, I’m a huge fan of your bright aesthetic, etc.) Feel free to use first-person words like “I” or “we” – they know there’s a real person behind the account. 

4. Keep It Light

Keep the message genuine and light-hearted. If the message is formal like an email, they are going to view the opportunity as work. If you’re sending product, position it as a gift to a favorite fan, rather than an exchange.

5. Pitch Is Everything

Make sure to give the influencer all of the details about the campaign and what you want them to do. Give the influencers details about the specific hashtag you want them to use and a prompt for the message you want them to share.

Bonus! Make the Influencer Feel Special

If you are contacting your influencers online by gathering their information in email or on social media, make sure the offline experience is just as exciting! When sending the Scout Me In neckerchief to an influencer, remember to use fun packaging, send a personal note, and make the influencer feel excited to participate!

Have any questions about the campaign not answered here? Reach out to us at This email address is being protected from spambots. You need JavaScript enabled to view it.

Join us as we congratulate Todd Lamison, who will serve as Scout executive of Heart of New England Council in Lancaster/Worcester, Massachusetts, effective November 1, 2018.

Todd began his Scouting career as a special projects executive at Patriots’ Path Council in Florham Park, New Jersey. After also serving as field director and director of field service at the council, he was promoted to assistant Scout executive of Jersey Shore Council in Toms River, New Jersey, and, later, to Scout executive of Mississippi Valley Council in Quincy, Illinois.

Todd is an Eagle Scout and Vigil Honor member of the Order of the Arrow who enjoys cycling, fishing, and traveling.

In the comments below, please help us welcome Todd to his new role in Scouting as he joins the volunteers and staff of Heart of New England Council to deliver quality Scouting experiences to the young people they serve.

Tuesday, 25 September 2018 15:23

How to Offer Families a Second Chance to Join

“Oh no, we missed it!”

Parents across the country may be having this realization right now. Others may have attended a local sign-up night but didn’t register. These families deserve a second chance to join our life-changing program.

Host a Second-chance Recruitment Event

Don’t be scared by the word “event.” You can create a second-chance event by simply promoting the first pack meeting after each sign-up night as another chance to join. These pack meetings should include a fun activity that new, existing, and prospective members can all enjoy.

Dan Beard Council has made this a standard operating procedure throughout its service area. “We ask all of our packs to hold at least one second- chance sign-up event, which is usually during the pack meeting,” said Director of Field Service Lawerence Norman. He also made two recommendations for packs planning a second-chance event:  

  1. Designate a few volunteers to welcome every new family
  2. Provide the same welcoming materials you offered at your initial sign-up night

Promote it

Send a personal email invitation to each family that attended a pack sign-up night but didn’t join. Make sure to send the message from an email account that the recipients will recognize and use a simple subject line like this one: “It’s not too late to join Cub Scouts!”

And don’t forget about the families that didn’t attend a sign-up night. Facebook is an easy and effective tool for reaching this audience. Packs can create a free Facebook event in just a few minutes through their unit Facebook page. The Facebook page you use to create this event should be up to date, easy to understand, and appealing. Parents may dismiss the joining opportunity after clicking the event if the page isn’t up to snuff.

To reach a broader audience, packs can boost the event. Boosting means paying a little bit to reach people who otherwise likely wouldn’t see the event. As little as a dollar a day for a week or two can propel a joining opportunity to hundreds of prospective Cub Scout families in your area.

Learn how to quickly create and boost your second-chance events by downloading the Making Social and Paid Media Work for Recruitment. Skip ahead to the Facebook section.

Take it to the Next Level

If you have a bit more time and resources, you can create a whole new event geared toward getting your new members outdoors right away and recruiting even more families.

Lake Erie Council held one such event at a local elementary school and even offered overnight camping on the school’s grounds.

“We saw this as an opportunity for new Scouts and families to camp overnight without having to leave the confines of the city. This can take away the fears and concerns of many new families without the risk of being far from home,” said Director of Field Service John Fabsits. 

This event and others like it included archery, BB gun shooting, fishing, water bottle rockets, a portable rock wall, kickball, a monkey bridge, cooking, a mini-hike, and more.

Remember What’s Really Important

It isn’t important whether you decide to offer a brand-new experience or if you simply promote your next pack meeting to prospective Cub Scouts. What matters is that you give families another chance to join our life-changing program.

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